SMS Marketing

SMS is a critical interactive mobile push and pull marketing tool that when used effectively can integrate with all other forms of marketing strategy across both mobile and traditional mediums. Whilst richer forms of display advertising are limited to the penetration of smartphones in the marketplace, SMS marketing has no such limitations being available to virtually 100% of mobile phone users.

Consumers are able to text into shortcodes and/or marketers are able to dialogue with their base via SMS marketing. SMS campaigns are truly ubiquitous with calls to action appearing across TV, radio, print, in-store, online, email and social marketing mediums. SMS marketing enables tactical leads as well as ongoing engagement. A snapshot of endless examples include …

Initiating a call to action SMS can

Retrieve product information
Provide real-time information
Provide links to microsites
Connect to multi-media such as images and videos
Provide location maps when on the go
Provide in-store information
Penetrate deeper understanding of brand awareness

Used as lead generation tool SMS can

Capture information for deeper engagement
Click to call leading to call centres
Drive sales to stores via couponing

Most importantly brands must be aware of ever changing regulatory guidelines. Digital Lead Networks can manage your compliant databases ensuring carrier and regulatory body requirements are adhered to.

The Digital Lead Network is committed to driving high quality leads and will assist you in building a targeted, permission based database so ‘Contact Us’ today for more information.

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Advertisers

Introducing Pangaea, a multi-device acquisition engine that offers end-to-end lead generation capabilities, advanced geo and behavioral targeting and access to millions of new leads and new customers from around the world.

The Digital Lead Network is the specialists in digital lead acquisition, with tangible results, where advertisers only pay on a specific acquisition, the Digital Lead Network acquisition engine gives advertisers greater flexibility, better targeting and ultimately higher returns on digital marketing investments.

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Publishers

Introducing Pangaea, a multi-device acquisition engine that offers end-to-end lead generation capabilities, advanced geo and behavioral targeting and the ability for publishers access hundreds of lead and acquisition campaigns from around the world.

The Digital Lead Network is a leading Performance Marketing network specialising in online and mobile acquisitions. The secret to our success in delivering thousands of digital leads is thanks to our custom built performance acquisition engine ‘Pangaea’.

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